Some so-called Shopify experts will pepper you with easy answers to marketing and online promotion. The trouble is that most of them do not work, and the ones that do require a heavy investment of money. Here is a little advice from some Shopify experts who do not sugarcoat how difficult it may be to promote a Shopify business.
Maybe You Can Working Harder
Doing lots of marketing and working hard are not always the same things. Anybody can create content. The Internet is alive for it. Thousands of servers are stuffed with people’s content because they create it every day for their websites, their guest posts, their social media, their private networks, their groups, and so forth.
Marketing companies, the good ones, do not judge their success on how much content they created. They have a large marketing plan, and each piece of content works towards a specific goal. You should have a very large and comprehensive plan, and each piece of content should work so hard towards the goal that it has a measurable response.
Where Are Your ABCs?
Should you ABC? Should You “Always Be Closing?” No, of course, you shouldn’t, but people have forgotten that their marketing should have a purpose to the point where they are never closing. So much marketing material is built to get likes or followers that people confuse social validation with success. If your content isn’t converting, then it is failing. If your content isn’t driving people closer to buying, then you are failing.
This ties into the points made earlier about each piece of your content has a purpose. If you are not educating, if you are not convincing, then you are not selling. Your content doesn’t always have to be closing, but if it isn’t convincing people to buy, then it certainly better have another purpose that baby-steps viewers into converting at some point down the line.
Your Cheap Tactics Don’t Work
Why are you following cheap tactic advice that has never worked on you? Why are you including a call to action after every piece of marketing content? Have you ever bought a car because it says, “Buy Now?”
Why are you setting a time limit or a limited stock number? Have you ever fallen for these cheap tricks? Why would you think your viewers would?
Why are you claiming you have a 50% sale on your products? When was the last time you were fooled by a large discount sale?
Stop using the same cheap tricks that have never worked on you. Scarcity selling, time-pressure selling, and all of that nonsense will only work on the youth before they become too smart to fall for such cheap tactics.
Why is This Advice Not More Prevalent?
You don’t hear this sort of advice often because it is unwelcome. Another approach is easier than telling people they need to get smarter, healthier, and work a lot harder. Modern Shopify experts offer easy answers because they are the most popular. If you want real help and if you want expert advice from people who work hard six days per week, then get in touch with the Collective Fab Agency.
